The introduction of the new members and the association's new brand took place on January 30, 2024, with art'otel Zagreb hosting the event.
On occasion, the General Manager of art’otel Zagreb, Mr Tomislav Korošec, stated: "We are proud and honoured that our two recently renovated hotels with distinguished international brands of high category, will be part of this unique story. Joining art’otel Zagreb and Grand Hotel Brioni Pula, A Radisson Collection Hotel, in the Association of Unique Croatian Hotels represents not only recognition of our excellence but also an opportunity to share our experiences in promoting high standards and setting new trends in tourism. We believe that through the Association, we will contribute to raising standards in luxury tourism and promote Croatia's recognition as a luxurious, year-round destination."