30 studenog 2021


Arena Hospitality Group’s strategy is focused on becoming a leading owner and operator of hospitality assets primarily in Croatia, Germany and Hungary. 

Our ambition is to build a portfolio of hotels and self-catering holiday apartment complexes in the upscale, upper upscale and lifestyle markets, in gateway cities and select resort destinations. We also intend to increase our portfolio of campsites in tourist destinations around the Adriatic.

In the next five years, we intend to invest in the refurbishment and improvement of our Croatian hotels, self-catering holiday apartment complexes and our sizeable campsite portfolio where we have identified a number of opportunities to significantly increase revenue and profits.

We will continue to utilise the global partnership that we have with Carlson Hotels through the licensee to use the Park Plaza® brand, including its reservation systems and sales and marketing platform, as a driver to market Arena Hospitality Group and to grow revenue.

Our growth will also be focused on expanding our portfolio of upscale and upper upscale Park Plaza® hotels in other countries in Central and Eastern Europe. We believe that the region has significant potential.

This strategy will enable us to realise our vision and we will focus on the following key business priorities:

  • Driving growth by expanding our portfolio of upscale and upper upscale Park Plaza® hotels in Central and Eastern Europe. Expansion will be through a variety of business models, including (co)ownership, operating leases and management agreements
  • Maintaining operational efficiency and delivering a high EBITDA margin through continuous investment in our assets and proactive cost management
  • Improving our guest experience through consistent service delivery and product enhancements
  • Increasing employee engagement through continuous improvement in their working environment and providing operational and management training programmes
  • Improving overall performance through innovative revenue generation and marketing initiatives
  • Delivering shareholder value: Arena Hospitality Group has not to date paid a dividend but directors are considering the commencement of dividend payments in the medium term